Salesforce’s acquisition of Datorama to revolutionize the Marketing Cloud

Salesforce recently acquired Datorama a leader in the marketing campaigns sector by using the power of AI to help enterprises business boost their marketing and efforts. Datorama is expected to shake up Salesforce’s Marketing Cloud and enhance the effectiveness of campaigns for small business that rely on the Salesforce platform. Datorama is salesforce’s fourth large purchase this year which included Attic Labs, CloudCraze, and MuleSoft.

Datorama has been used by well-known companies like PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare according to salesforce’s press release. So many trusted brands use Datorama’s platform because they use the power of machine learning to provide direction to the companies by suggesting what campaigns and marketing tactic will work the best at any given time and target market.

Salesforce is already the world’s number one CRM and known for their own business intelligence AI called Einstein. They are planning on using the combined partnership to allow marketers to make smarter choices by showing them a unified view of data and insights. This means you can spend more time doing the stuff you love, like running your business not worrying about your marketing campaigns.

Salesforce Marketing Cloud is already Number one in Marketing applications and is only getting better; are you ready to get on board with Salesforce Marketing Cloud? With leading services and the backing of Einstein, you can jump-start your marketing and boost sales with little effort. Contact us TODAY, to see how Salesforce and SiFer Consulting can help you go from 0 to HERO.